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Salou, a destination of excellence for family tourism HOLA Família!

Salou, a destination of excellence for family tourism HOLA Família!

Salou has been awarded the certificate of family tourism destination “HOLA Família!” by the Catalan Tourism Agency, which recognises the excellence of the municipality's tourist offer, especially aimed at families. So much so that Salou meets 86% of the required requirements (31 out of 36), which makes the capital of the Costa Dorada one of the best family tourism destinations in the Mediterranean.

Salou with Catalonia as a World Region of Gastronomy

Salou with Catalonia as a World Region of Gastronomy

Catalonia aspires to become the World Region of Gastronomy in 2025 and the Salou City Council has given its support to this project, which with the name “SomGastronomia” wants to unite the agri-food, gastronomic and tourism sectors to create a high-quality wine-gastronomic tourism model. quality, regenerative and sustainable.

Grupo Blaumar, sustainability and AI

The Blaumar Group studies applying AI to reinforce its commitment to sustainability

The Blaumar Group is a hotel chain with an outstanding track record in Salou, especially for its commitment to sustainability. With more than 30 years of experience in the sector, it is a pioneer in Tarragona in achieving the BREEAM® ES seal, which is added to its other environmental quality certifications. Now, it also explores how artificial intelligence (AI) can help more sustainable tourism.

Saloucongress: smart tourism and sustainability

SalouCongress brings together national and international experts to discuss tourism and innovation

On November 10, 2023, the second edition of SalouCongress will be held an event dedicated to innovation in the tourism sector that will feature the participation of national and international experts to discuss about tourism, innovation, technology, talent and environmental, social and economical sustainability.

In October, the second phase of remodeling of Carles Buïgas street

In October, the second phase of remodeling of Carles Buïgas street begins

The second phase of the remodeling works on Carles Buïgas Street in Salou, one of the main commercial arteries of the capital of the Costa Dorada, is scheduled to begin in October 2023. The action will focus on the 700 meters of the avenue between Murillo Street and Torremolinos Street.

Promotional video 'Salou is much more'

Salou welcomes 2023 with the promotional video 'Salou is much more'

Nature, history, culture, festivals, gastronomy, quality restaurants, high-level accommodation, facilities for all kinds of events, sports both outdoors and in suitable equipment, shopping, leisure, entertainment, beach, sun. All this and much more is in Salou, which has produced a promotional video so that everyone knows that Salou can be enjoyed all year round.

Economic, political and social sectors say Yes to Hard Rock

Economic, political and social sectors say Yes to Hard Rock

Representatives of the economic, political and social sectors of Camp de Tarragona and Terres de l'Ebre have presented a joint manifesto demanding the Generalitat's final approval of the Modification of the Urban Master Plan for the reorganization of the area of the Recreational and Tourist Center of Vila-seca and Salou, with the aim of enabling the development of Integrated Tourist Centers and the implementation of the Hard Rock project.

Salou invites visitors to save water

Faced with the widespread drought situation, the Salou Tourism Board invites visitors to save water through the "Bring memories, not water" campaign. Salou thus joins the initiative of the Generalitat de Catalunya and the Catalan Water Agency to raise awareness in the tourism sector of the need to save and reuse water.

The Hotel Blaumar reopens on April 1

Hotel Blaumar reopens more environmentally sustainable than ever

The Blaumar Hotel in Salou, the only one located on the Paseo Marítimo of the capital of the Costa Dorada, opens its doors on April 1 to welcome visitors and tourists, and especially the families that constitute its main public. This opening is marked by new measures aimed at making the hotel more sustainable and environmentally safe.

Salou receives 6 million euros from the Next Generation

Salou receives € 6 million to be more sustainable, smarter and more seasonally adjusted

The Salou City Council has been working for a long time to renovate the tourist destination and turn it into an avant-garde destination, this is more sustainable, smarter thanks to digitization, and more seasonally adjusted. The proposal has been supported by Next Generation funds, through the Ministry of Industry, Commerce and Tourism, which will finance 6 million euros to make the project a reality.

Christmas in Salou

The Christmas campaign begins "Queda't a Salou, Tenim de Tot"

The Christmas campaign in Salou this year has a very special connotation because its main objective is to reactivate and boost local commerce, so affected by the pandemic and the consequences it has on a key sector such as tourism. So the City Council of Salou and the Association Shopping Salou Comerciants i Empresaris of the municipality have presented the initiative "Queda't a Salou, Tenim de Tot".

Salou, better than ever. Wellness km0

Salou, better than ever. Wellness km0

Salou, better than ever, is the slogan of the new campaign that the Salou Tourism Board will launch to attract visitors again. The campaign will target local markets to promote the accommodation, catering and commerce sector, and it will also do so by involving citizens

Salou renews the Blue Flag on the Llevant and Capellans beaches

Salou renews the Blue Flag on the Llevant and Capellans beaches

The Llevant and Capellans beaches in Salou have once again revalidated the Blue Flag award, as an environmental recognition of the quality they offer to swimmers. In addition, this year 2020, to get the Blue Flag, it was also necessary to prove compliance with hygiene standards and social distancing.

Marc Espasa, new manager of the Tourism Board of Salou

Marc Espasa, new manager of the Tourism Board of Salou

Marc Espasa is the new manager of the Tourism Board of Salou. He has a degree in Advertising and Public Relations and a professor at the Faculty of Tourism of the URV. In addition, he had been attached to the Fundació Miró and for 8 years had worked at the City Hall of Salou. The mayor and president of the Tourism Board has presented it with the entire Tourism technical team.

Salou works to be a sustainable tourist destination

Salou works to be a sustainable tourist destination

Salou, the capital of the Costa Dorada has a plan and an objective: to become a sustainable tourist destination. To achieve this, the municipality will work this year to execute the actions that will make it an Intelligent Tourist Destination (DTI) and will deepen the seasonality. This was explained by the mayor of Salou, Pere Granados, when taking stock of the 2019 season.

The mayor signs his support to Red de Destinos Turísticos Inteligentes

L'alcalde de Salou signa a Madrid el seu suport a la "Red de Destinos Turísticos Inteligentes"

Pere Granados, mayor of Salou, has signed a declaration of intentions of the Smart Tourist Destinations Network at the Ministry of Industry and Tourism. In this activity, which aims to improve the position in the classification of tourist destinations worldwide, have joined 60 other administrations between municipalities, provincial and regional administrations.

Two million euros for the Salou smart city project

Two million euros for the Salou smart city project

The Ministry of Economy and Enterprise has granted a grant of 2,059,050 euros, which contributes for the Smart Tourism project to be carried out within the convocation of the National Smart Territories Plan. The "Salou Smart Tourist" initiative incorporates a total of 12 components distributed in 4 areas of action: Tourism intelligence, visitor data, visitor support and sustainability and energy efficiency.

Ambitious study on the state and possible improvements of beaches

The City Council commissioned an ambitious study on the state and possible improvements of the beaches

The company DPT21 will be responsible for carrying out in the municipality of Salou a comprehensive improvement plan for the beaches of the municipality. The in-depth study, which has been contracted by the City Council, will supervise the weak points, which need improvement, as well as highlighting those that are already successful.

Marine itineraries, the new way of tourism in Salou

Marine itineraries, the new way of tourism in Salou

Salou wants to take advantage of the attractiveness of its marine ecosystem by means of an activity, a prioress on the Costa Dorada, which consists of swimming along signed marine itineraries. A team of specialized monitors will lead those who want to do this activity, which will be free. The aim is to disseminate the Vias Bravas, marine routes marked for swimming and diving. It is a project supported by the Tourist Board of Salou that aims to promote sport at sea.

236 teams from all over the world will participate in Mare Nostrum Cup

236 teams from all over the world will participate in the Mare Nostrum Cup football

More than 3,000 soccer players will participate in half a thousand matches that make up the Mare Nostrum Cup football competition. The Costa Dorada competition will celebrate its 18th this year. edition and will face teams from different places in Spain and Catalonia with teams made up of players from countries in Europe, Asia and America.

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