Tarragona promotes variety between the Gold Coast tourism operators Russians

Tarragona. Costa Dorada. 30th May 2012. The Tourist Board of the Council collaborates with familiarization trips to various Russian tour operators (Coral Vremia, Neva Tours, NT, Pegasus, PAC Group, Terramar) held at the Gold Coast. In this regard, several groups of tourism professionals from that country have recently been received by the Council in Palau, where the president of the institution, Josep Poblet, has detailed the quality and variety of cultural and tourist resources of the territory. Village has had the opportunity to highlight the leading role of the Gold Coast on the Russian market, the dimension of tourism in the province and the institutional support of the Province of Tarragona in the promotion of Russian operators. The stays of tour operators with the support of the Trust are part of the strategy of marketing support that the institution performs. This line of action includes other actions: Campaign co-marketing - marketing campaigns are summarized in shared advertising campaigns in newspapers, radio and Internet in the home market during the most appropriate to promote the ends of the season. Information - During April, May and June, a total of 1678 travel agents and new Russian journalists have had the support of the Tourism Council of Tarragona Province to visit the destination and determine the hotel accommodation. The travel agents have had the opportunity to familiarize themselves with the main attractions of the Gold Coast, visit those tourist attractions that can identify and receive detailed information on all tourist attractions in Costa Dorada, offering both coastal as the interior. In particular, we have distributed a total of 1666 lots of information among agents who have visited. Training - have also been organized eight presentations designed to target travel agents of the operators, with the collaboration of the Municipal Tourism of Salou, Cambrils and Reus Vila-seca/la Pineda beach, where been informed and given information on tourism in the area 185 travel agents. The Provincial Tourism Board has also participated in a campaign traveling, or roadshow, which visited the city of St. Petersburg, Kazan, Samara and Rostov, where almost 500 travel agents received information about the destination. Guided tours - With the collaboration of the Municipal Tourism Tarragona, have organized a total of 656 tours in the city of Tarragona to show the main tourist attractions and commercial city. A visit has tried to give an overview of the city adapted to the needs of travel agents who demanded a shared vision of the historical aspects of their heritage with a vision adapted to the needs, preferences and interests of Russian tourists who visited after the city. Moreover, they also presented the varied cuisine of the Costa Dorada and are offered the opportunity to sample products, and wine most representative of the province.

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