Terres de l'Ebre become one of the preferred destinations for family holidays

Terres de l'Ebre. December 24th, 2012. The results of the analysis of tourism demand in 2012 show that Terres de l'Ebre is consolidated once again as one of the preferred destinations for family tourism focused on nature and attractive as the coast. For the seventh consecutive year, Tarragona Province presents figures characterization of tourism demand in Terres de l'Ebre, an analysis conducted by the Centre for Tourism Studies Foundation linked to the University Rovira i Virgili noted as Strip visitors target type is in adults between 35 and 44 years traveling as a family with the intention of enjoying the beach, las food and nature. Data from 2012 show the maintenance of the degree of satisfaction of tourists, which stood at 4.4 out of 5. Among the items that were rated with a higher rating, highlight the friendliness of the people and the natural environment. Consider the area of ​​Terres de l'Ebre as a destination that provides "peace of mind" is common among tourists destination, with a frequency response of 20.0%, followed by the meaning "beach" (6 3%), the target being a "nature" (5.6%) and meaning "Delta del Ebro" (4.7%). Profile: families with children who spend seven nights The family tourism remains at the top of the robot portrait of visitors to the destination. According to this analysis, the most common age group in the Terres de l'Ebre visitors up between 35 and 44, which account for 45.1% of the total. Most travelers accompanied by their children, as families with children make up 67.2% of tourists this 2012, followed by the group of families with adults. The predominant group of visitors is still middle class, which represents 47.8% of the tourists. The volume of Catalan tourists stood at 52% of the total in 2011-as locals .Els increased 12.8 percentage points to the detriment of market Tarragona, which has fallen more than 8 percentage points. Visitors to the rest of the country have resulted in 27.7% of the total market are Aragonese, Valencian and Basque. The Frenchman was among the foreign markets that have visited the lands of the Ebro, the present, as the summer of 2012 and 2011, followed by the Belgian market, English, German and Andorra. Tourists staying in Terres de l'Ebre first time they have met the target, mainly on the recommendation of relatives and / or friends (30.6%). Internet has occupied second place with 24.5% of the popular tourist destination is through this medium. Statistically significant increase media awareness of the destination and knowing it always (9.4 points over 2011). As for how to organize the trip, the organization continues to direct the majority option, although the organization through travel agencies increased by 20.5%. We must stress the importance of the Internet in both the direct and the planning of trips through a travel agency, for a 43.1% of respondents have used this channel to organize your holidays in Terres de l'Ebre. 89% of tourists has reached the destination by car. Secondly, and far below, are tourists who have arrived by air (3.2%) and those who have arrived via train (1.1%). The stay at the destination happens more often than one - two nights in 2011, seven nights in 2012. 29.7% of total respondents spent 7 nights at the destination. Preferences of visitors Fidelity to the destination is the primary motivation of tourists to visit the Terres de l'Ebre (20.3%) being in the family (11.3%) and quiet (10%) are also important reasons. The Ebro Delta, the city of Tortosa, Horta de Sant Joan and the Nature Ports are places that receive more visits by tourists staying in Terres de l'Ebre. With regard to the activities carried out, going to the beach (85.4%), food (47.7%) and walking (25.4%) are the preferences of tourists from coastal towns. However, for the inland area are enjoying the food (42.8%), beaches (37.9%) and greenways (17.9%). Wine, oil and rice become, once again, the most consumed products purchased by tourists agrobotigues Terres de l'Ebre.

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