,The Landscape of Genis' debuts as a tourism product family

Tarragona. Costa Dorada. 20th July 2012. The Tourist Board of the Province of Tarragona, Reus Tourist boards and Vendrell, and town of Horta de Sant Joan and Mont-Roig del Camp and the Consortium for the Improvement of the Competitiveness of Tourism and the Leisure in the Tarragona region recently signed a renewal for the 2012 annuity agreement for regional collaboration for the development of the project "The Landscape of Geniuses". "The Landscape of Geniuses" is a product of cultural tourism on the Costa Daurada and Terres de l'Ebre driven by the development of tourism that exploits the potential of pairing of Pablo Picasso, Joan Miró, Antoni Gaudi and Casals the territory of Horta de Sant Joan, Montroig, Reus and Vendrell, respectively. The signing coincided with the start of the first season of Road Landscape of genius for which were made available to tourists 7000 guide and guide maps of municipalities. These materials can be found at tourist offices and cultural centers of the towns of the Route, as well as tourist offices brands Costa Daurada and Ebro. Visitors have at their disposal the Great Card, which gives entry to the five cultural centers that are part of the Route of Landscape Genis and promotions outlets. Fifty accommodation establishments, restaurants, services and activities already include the discount on the route, demonstrated the integration of public and private business Montroig, Miami Beach, Horta de Sant Joan, Reus and Vendrell in this initiative . This annuity have launched various promotional activities to attract tourism to the proximity of family presence in the specialized media as sapiens, Discover or actions included in the plan means the Tourist Board of the Council such reports to Viajar magazines, and advertising Viajeros Minube. We have also made digital marketing actions such as creating a Facebook page (www.facebook.com / ElPaisatgedelsGenis) as well as other promotional activities among which the organization of a press and familiarization trip on 19 and May 20 with agents and journalists in the Basque Country and Madrid. The result of these actions have received requests for information via the website of Route 400 cards were distributed and www.elpaisatgedelsgenis.cat great. Several tourists in Costa Daurada Ebro who have chosen to take advantage of the card, for 9 euros, offers visits to cultural centers at half price. Most were from families who make Barcelona route different weekends throughout the year validity of the card. The Landscape of Route Genis collaborates with the Catalan Tourism (member of the Club Cultural Tourism), with Turespaña and SEGITTUR for the dissemination of tourism products in the international arena. In this sense, actions undertaken in the markets of Italy, France and Germany. Route landscape Genis is working for the loyalty of the tourists who have visited over the shares of Club Road, as the publication of an electronic newsletter with news, calendar of events and lotteries as well as creating new offers package tours under their trademark.

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