The Costa Dorada is promoted in the cities of Zaragoza and Santander

Tarragona. Costa Dorada. The Tourism Council of Tarragona Province is promoting tourism as an option close to the family, taking advantage of tourists from Aragon with the tradition of moving to the beaches of Tarragona and the links with the Cantabrian capital, thanks to the air link through Ryanair .   Thus, the strategic situation of the Costa Dorada is reported as an asset in attracting new visitors. At the initiative of the Trust have been joined various municipal boards of tourism on the Costa Dorada PortAventura. The Tourism Council of Tarragona Province has launched a media campaign to mark the Costa Dorada tourist areas to local media and Zaragoza Santander. The two performances are scheduled coinciding with the arrival of good weather, which marks the beginning of the maximum activity of visitors coming to the Costa Dorada, and take advantage supposed to be a strategic location and proximity to family . In the case of the Zaragoza area, search the Board encourage the arrival of tourists through the proximity of the coast of Tarragona with Aragon and promote good relations between the two historic areas. The action addressed to visitors of Cantabria is done to exploit the link between the two points through the regular line that Ryanair connects in less time traveling. The media campaign in the city of Zaragoza, promoted from the Tourist Board of Tarragona, has involved the collaboration of the municipal tourism boards Calafell, Cambrils, Hospitalet de l'Infant, Mont-Roig Camp, Vilaseca, Reus, Salou, Tarragona and Port Aventura Torredembarra and El Vendrell. The selection of media for this campaign, begun in late May and lasts until late June, includes radio spots with micro and devoted to the various participants in the campaign-outdoor advertising-labeling with 5 buses the city, with mentions in several TV-programs-point bluetooth installed in one of the most central of the city (corner Paseo de la Constitución Ignacio de Loyola) in order to download a free guide on Costa Dorada mobile phone and press-with special articles al'Heraldo Aragon and Aragon-Herald. Moreover, the campaign to Santander on the Provincial Tourist Board has had the cooperation of the municipal tourism boards Calafell, Cambrils, Hospitalet de l'Infant, Vilaseca, Salou, Tarragona, and Torredembarra Reus and Port Aventura. This campaign started on June 1 and ends late this month. The selection of media in Santander includes: radio-and micro-wedges with a circuit-with canopies and outdoor advertising billboards, "the installation is also a bluetooth-point in this case and Santander airport press-release with a special supplement distributed with the Journal-Montanes.  

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